Tadaa — AAR & Company

Spotlight

Kam Hashim, Founder Of Hashim Comms

On Helping Emerging Brands Unlock PR’s True Potential

News

News

Ta-daa, By AAR & Company Is Now On WhatsApp

Ta-daa, By AAR & Company Is Now On WhatsApp

AAR & Company Offers 50% Rebate on Marketing Advisory for New Customers This September

AAR & Company Offers 50% Rebate on Marketing Advisory for New Customers This September

Free Access To AAR & Company’s Profit-Focused Marketing System, Worth RM350,000, For Malaysia-Based SMEs

Free Access To AAR & Company’s Profit-Focused Marketing System, Worth RM350,000, For Malaysia-Based SMEs

Insights

Featured

Why Over-Relying On Automation Will Cost Companies Their Customers

Why Over-Relying On Automation Will Cost Companies Their Customers

Marketing Strategist: 6 Things That Separate Pros From Pretenders

Marketing Strategist: 6 Things That Separate Pros From Pretenders

From Marketing To Publishing: What Red Bull, LEGO, And Michelin Teach Us

From Marketing To Publishing: What Red Bull, LEGO, And Michelin Teach Us

How To Know The Best Time To Revamp Your Business Website

How To Know The Best Time To Revamp Your Business Website

2026 Will Be Even Tougher Than Before. Here's Why You Need A New Marketing Playbook

2026 Will Be Even Tougher Than Before. Here's Why You Need A New Marketing Playbook

Here's How To Combat Declining Sales

Here's How To Combat Declining Sales

Marketing Without Strategy Is A Waste Of Time, Here’s Why

Marketing Without Strategy Is A Waste Of Time, Here’s Why

The Slow Collapse: What Happens When People Don't See Your Business As Relevant To Their Life Anymore

The Slow Collapse: What Happens When People Don't See Your Business As Relevant To Their Life Anymore

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Marketing? Choose DIY.

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Featured

Kam Hashim, Founder Of Hashim Communications, On Helping Emerging Brands Unlock PR’s True Potential

Kam Hashim, Founder Of Hashim Communications, On Helping Emerging Brands Unlock PR’s True Potential

Lee Yat Thong, A Veteran Business Leader On Turning Military Lessons Into Business Success

Lee Yat Thong, A Veteran Business Leader On Turning Military Lessons Into Business Success

Anita Stephen, Founder Of Progressive Pathways Consulting, On The Real Difference Between Wanting To Lead And Being Ready To Lead

Anita Stephen, Founder Of Progressive Pathways Consulting, On The Real Difference Between Wanting To Lead And Being Ready To Lead

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Surveys

Surveys

How Professionals And Entrepreneurs Are Approaching Personal Branding In 2025, Here’s What We Found

How Professionals And Entrepreneurs Are Approaching Personal Branding In 2025, Here’s What We Found

What Matters More To Buyers, Brand Or Price? Here's What We Found

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Deep Dive

From Freelancer Gap To Global Platform

Nur Khairah Abdul Rahim, Co-Founder Of Independents Shares

Having a marketing strategy that works is worth fighting for.

The time is now.

Explore Advisory

Deep Dive

Deep Dive

From Freelancer Gap To Global Platform. Nur Khairah Abdul Rahim, Co-Founder Of Independents Shares

From Freelancer Gap To Global Platform. Nur Khairah Abdul Rahim, Co-Founder Of Independents Shares

How Pain, Healing, And Neuroscience Are Fueling a New Kind of Entrepreneurship. Karishma Valliappan, Founder Of MindTalks, Shares

How Pain, Healing, And Neuroscience Are Fueling a New Kind of Entrepreneurship. Karishma Valliappan, Founder Of MindTalks, Shares

Coherence, Speed, and Long-Term Thinking: The Underrated Secret to SME Growth. Sukesh Sukumaran, COO Of Bolt Industries, Shares

Coherence, Speed, and Long-Term Thinking: The Underrated Secret to SME Growth. Sukesh Sukumaran, COO Of Bolt Industries, Shares

How Being A Frustrated Employee Led Me To Build a Practical Learning Company. Alif Zalaya, Founder Of Skill-Lyft Shares

How Being A Frustrated Employee Led Me To Build a Practical Learning Company. Alif Zalaya, Founder Of Skill-Lyft Shares

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What Is?

What Is

What Is A Value Proposition In Marketing And How Does It Work?

What Is A Value Proposition In Marketing And How Does It Work?

What Is Founder-Led Marketing and How Does It Work?

What Is Founder-Led Marketing and How Does It Work?

What Is A Marketing Blueprint And How Does It Work?

What Is A Marketing Blueprint And How Does It Work?

What Is A Buyer Persona And How Does It Work?

What Is A Buyer Persona And How Does It Work?

What Is A/B Testing And How Does It Work?

What Is A/B Testing And How Does It Work?

What Is Retention And How Does It Work?

What Is Retention And How Does It Work?

What Is Content Syndication And How Does It Work?

What Is Content Syndication And How Does It Work?

What Is A Backlink And How Does It Work?

What Is A Backlink And How Does It Work?

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Damn, That’s Good

Featured

This Is How Humans of New York Wins on Facebook Without Paying For Reach

This Is How Humans of New York Wins on Facebook Without Paying For Reach

Airbnb’s Instagram User-Generated Content Strategy That Effortlessly Attracts Engagement

Airbnb’s Instagram User-Generated Content Strategy That Effortlessly Attracts Engagement

Netflix’s Tudum, A Magazine-Style Content ‘Home’ That Keeps Visitors Hooked

Netflix’s Tudum, A Magazine-Style Content ‘Home’ That Keeps Visitors Hooked

Why The World Economic Forum’s Explainer Videos Are A Gold Standard For Storytelling

Why The World Economic Forum’s Explainer Videos Are A Gold Standard For Storytelling

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A Good Read

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What’s The Difference Between A Thought-Leadership Article And A Blog?

What’s The Difference Between A Thought-Leadership Article And A Blog?

As AI Use Soars, Companies Shift From SEO To GEO

As AI Use Soars, Companies Shift From SEO To GEO

How To Generate B2B Leads On YouTube: 15 Critical Steps

How To Generate B2B Leads On YouTube: 15 Critical Steps

If Email Is Your Main Strategy, You're Missing The Easiest Way To Build Authority

If Email Is Your Main Strategy, You're Missing The Easiest Way To Build Authority

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