Publishing is all about staying relevant. To achieve it, the agility of the business and marketing strategies matters.

Publishing

What is the secret behind successful publishing companies? Well, it’s never just about the business. It’s about the ability to stay relevant. As we head deeper into the Internet and AI era, at AAR & Company, we guide our customers keeping their business and marketing strategies agile to ensure the business continues to provide significant value to their customers.

Pelangi Publishing Group

Pelangi Publishing Group, a 40-year-old Malaysian educational publisher, sought to solidify its leadership in Southeast Asia by transitioning to digital in 2021. The company aimed to cultivate lasting customer relationships, a strong brand experience and growing revenue through a fluid, practical and effective marketing strategy.

Partnering with AAR & Company, Pelangi embarked on a 5-year digital marketing transformation. We conducted a 2-month series of marketing workshops on how best to achieve the objective set. The discussion focused on understanding the market better, tweaking the business model to a certain level, enhancing processes, reorganising the roles and responsibilities, establishing the purchasing journeys, consolidating the marketing approaches, automation, improving customer experience and elevating the conversion effectiveness.

By maintaining certain existing technologies and infrastructure and introducing several new ones, today, Pelangi Publishing Group are seeing not just a clearer purpose but also a path to better revenue, profit and market share.

Experience the advisory first hand.

Read Our Insights

This series of insights was written based on our knowledge, observation and experience. The marketing opinions and ideas here could be useful when executing it for your business.