At the end of the day, standing out isn’t about being louder—it’s about being smarter.

Instead of seeing marketing as complicated, think of it like assembling furniture.

A small, well-structured team can do just as much—sometimes even more—if they focus on the right things.

Please. Forget the AI-washing and metaverse hype. True marketing modernisation is about structural change—using these three fundamentals.

Outsourcing without strategy is just a temporary solution. It leads to scattered messaging, inconsistent branding, and a lack of long-term direction.

Here’s the truth you need to understand—companies without purpose don’t last.

Most of them started off the journey by copying what’s trending, tweaking what’s working for others, and hoping it takes off. This is exactly why so many businesses fail.

These are the people whom I called the non-visionary average-minded CEOs.

Are you showing up where your customers are looking?

A name that’s difficult to say is a name people won’t talk about.

When we talk about driving traffic online, social media and Google are often the first things that come to mind. But here in Malaysia, there are other platforms that can work wonders for reaching a larger audience. Being a co-founder of two internet platforms, I’ve tested a few, and these alternatives are not just effective—they’re game-changers. I can’t just rely on Google, LinkedIn, X, Facebook and all to get traffic because they are just too expensive long term. Here are four platforms I’m also using to diversify my strategy in getting more internet traffic. 

You've been doing the normal marketing stuff—having a decent website, posting on social media, sending out emails, and maybe even running a series of paid advertising. But something feels off. You're not seeing the results you hoped for. You also have this strange feeling about whether your marketing efforts are enough. 

FYI, many businesses find themselves in this situation. They invest time and resources into marketing but fail to see a significant return. The truth is, there are signs your marketing needs a serious change. Ignoring these signs can lead to stagnation, lost revenue, and even customer churn. Check out these two major red flags indicating your marketing efforts are falling short.

While you can still focus on the search engine, social media and content creation for brand awareness, the three routes mentioned earlier provide direct access to your target audience and skip the algorithms completely, allowing you to deliver personalised messages right to them. And the best part is, it’s free.

We've physically met with numerous "Heads of Marketing" or "Marketing Directors" who were simply transferred from other departments with no real understanding of marketing—let alone a marketing strategy.

"Try before you buy" has emerged as a powerful strategy for businesses seeking to transform strangers into paid customers. Thanks to abundant choices out there, decision-making has become a difficult thing to do for the people hunting for real value. To us, I believe this “try before you buy” tactic can be an effective way to overcome the challenge—allowing potential customers to experience a product or service firsthand before committing to a purchase. This approach minimises perceived risk, fosters confidence, and ultimately encourages conversions. 

There’s no quick fix here. It takes time to find the root cause and establish the solution.

Many businesses are falling for this so-called trend. The fundamental of marketing is actually to grow the ability to make people buy—again and again. This is done in a few simple ways.

Notice the line and avoid repeating their mistakes.

Now people have knowledge and control.

Many seem ‘okay’ to rely on luck or follow their competitor's playbook despite the latter being clueless about it too.