For start-ups, it is all about creating measurable values that make sense to fuel growth.

Start-Up

The success of start-ups usually hinges on two key outcomes—a lucrative exit or securing strategic investment. AAR & Company empowers them to achieve both. We partner with start-ups to build a compelling valuation story that is supported by facts and reimagines their strategy.

BEYOND4

BEYOND4 sought to connect with early-stage start-ups across Malaysia, onboard them into its accelerator program and help them grow. Via this, these start-ups can tap into their support ecosystem holistically—covering legal services, human capital, financials, infrastructures, technology, business networks and many more. The goal is simple, to fast-track these start-ups’ growth, become fundable and eventually change the world for the better.  

Together with AAR & Company, BEYOND4 uses our insights, data and experience to shape all the start-ups under the accelerator program by strengthening their foundational business and marketing layers. It covers case studies and input from the market research to co-create their marketing strategy making it ROI-driven. Mentoring activities and brainstorming sessions were completed too.

We use tools, dashboards, analytics, available and historic data, and iterative refinement to develop twelve distinct steps tied to potential ways to establish data to back their valuations. It worked.

Marketing In Asia

Marketing In Asia is an Asia-centric marketing magazine based out of Kuala Lumpur, Malaysia. They command a strong presence across the Asia Pacific. AAR & Company partnered with Marketing In Asia for 4 years to develop their business model, direction, value proposition and valuation which led towards their founders’ successful exit in 2021.

It started with the brand name, domain name and the “Get Asia To Notice You” slogan. The strategising and executing of the strategy were meticulously done with their management team and the rest of their people.

Those were the main reasons that led towards the purchase of this online magazine by the Singapore-based venture firm. Besides that, their resourceful database of users and powerful analytics produces a strong reason to back the purchase decision.

Experience the advisory first hand.

This series of insights was written based on our knowledge, observation and experience. The marketing opinions and ideas here could be useful when executing it for your business.

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