Is Your Marketing Missing The Mark?

Successful marketing push doesn’t just rely on how brilliant the strategy and its execution are. No, it is not. That is only half the battle. The other half supporting marketing to deliver what is expected is actually the business model, the business strategy and its execution too. 

We’ve seen some businesses with a great marketing strategy, they were executing very well—only to fail after less than 6 months. The reason was their pricing structure. It’s wrong and it didn’t elevate the conversion rate. While the purchasing journey created was great, at the pricing point, it somehow became a showstopper. This is one example of how one small business strategy’s element can ruin the whole thing.

The other example is pretty obvious. There’s one popular budget airline based in Southeast Asia, despite nailing the business model, strong value proposition and super-smart marketing push that many other brands are benchmarking, the customers begin to question their service quality. There are many incidents that it is somehow completely below par. Every day there are complaints. From frequent flight delays, to refund issues and passive customer service. 

As a business owner yourself, this is how you notice the line so that your business understands well why some marketing efforts are delivering great results and some others aren’t.

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