SOCi's Local Visibility Index 2024: The Struggles Of Low Visibility Brands

In a Forbes article by Megan Poinski published months ago, which we read only last month, it's highlighted that many businesses are overlooking a significant opportunity in local digital marketing.

SOCi's Local Visibility Index 2024 revealed that the average brand isn't present in 75 per cent of local directory sources, neglects half of its online reviews, and fails to address 90 per cent of customer inquiries. FYI SOCi is a digital multi-location marketing provider.

While most businesses maintain local profiles on Google Business Profile, many miss out on platforms like Facebook, other social media platforms and online directories. Moreover, engagement on social media remains low, and less than half of Google reviews receive responses. Some couldn't even be found on maps, be it Google's or Apple's.

The message seems clear. In this internet era where most people are doing marketing the complicated ways pushing their luck to get noticed through various channels, it's crucial to optimise your digital presence the simpler way. And that is through the power of being there when the customers need you. If you aren't there, these customers will definitely find your competitors instead.

Do you reply to all incoming comments and direct messages on Google Business Profile and social media?

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