The Ultimate Guide To Customer Acquisition For 2024

A woman using her device to interact with customers.

Building a personal brand and gaining the trust of your target audience before you can get them to buy from you usually takes time. So the best way to quickly acquire your first paying clients while working on both, is to ask for referrals and build partnerships.

Now, for referrals, who should be the right audience for you? Well, start with the warmest one. These are the people who know you quite well and you know them too. To ask them for referrals, you can either do it via email, physical meet-up over coffee, LinkedIn DM, or a combination of these.

As for the partnerships, the modus operandi is the same. Find companies that you think can complement your services well or vice-versa, which both parties can significantly win together. It’s not that difficult actually. You just need to find which companies are the best options for this. If you aren’t sure how to do this, get help.

Do this consistently, and practically speaking, you will see a decent pipeline in less than 60 days.

So, how are you getting good leads for your business now?

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